Thorsten Heckrath-Rose
Managing Director
Germany
Speaker bio:
Thorsten Heckrath-Rose (Germany), business economist and managing director at ROSE Bikes GmbH. Thorsten works for ROSE since 2001 and is responsible for product & brand, logistics and bike production. The main focus is strengthening the bike portfolio, developing connectivity features for the bikes and making ROSE the most desired bike brand in Germany. In 2020, ROSE launches 10 new bike platforms which are all representing the new bike design DNA.
Keynote name:
The radical digital transformation of ROSE Bikes
Keynote description:
The development of ROSE from a stationary retailer to the digital leader in the bike industry and how ROSE manages the radical changes which are neccessary to constantly transform the business.
