Speaker bio:
Scott Montgomery (USA) has over three decades of experience in the bike and outdoor industries. He is a former CEO of Reynolds Cycling, Nutcase helmets, Club Ride Apparel, Scott Sports. He started to build Cannondale company with his father when he was 11. He specializes in managing businesses. He builds brands at a reasonable cost, raises funds when needed, locates the talent to innovate exciting product lines, and integrates eCommerce and Brick & Mortar sales. In 2016 he founded CrankTank to provide brands with the tools they need to reach their business goals.
Keynote name:
The future of eBike marketing
Keynote description:
Using modern marketing assets to find, then engage and then sell to new consumers.
