Kelly Davis has more than 25 years’ experience in Market Research including 11 years as the Director Research for SIA, the SnowSports trade association and most recently,3 years as the Senior Director of Research for the Aircraft Owners and Pilots Association. In addition, for the past two years she has worked with the Cross-Country Ski Areas Association to improve their Research.

Marketing Research professional with 20+ years experience conducting both qualitative and quantitative studies and communicating actionable insights. Emphasis on communication. A rare combination of analytic skill and communication savvy; can do the math and communicate the results effectively. Keeps audiences engaged with excellent story telling laced with analytical insights. Enjoys watching clients’ light bulbs go off when they understand the data and clearly see the potential. Work with clients to implement research insights into their strategies, ride on the front end of trends, fully engage their customers, and increase their bottom lines. Specialize in providing the right knowledge at the right time to grow businesses.

Award winning team leader and mentor.