The bike boom has ushered in many new players to the bike industry—many with deep roots, but only just made the leap to eBikes as well as others who are fairly new to the industry, but excellent at selling direct to consumer. From Bosch’s perspective, the boom is wonderful, but sustaining it would be even better. Learn from one of the co-founders of Bosch’s 11-year old eBike systems division about what it will take to survive the boom and grow long term. This talk will cover the market status and growth trends as well as important factors to consider in fostering real staying power—advocacy, safety, sustainability, innovative product and serviceability.