Speaker bio:
Adam Micklin is a Director of Sales – eMobility at Accelerated Systems Inc.
He has more than 30 years of professional experience within the bike industry and the corresponding relationships with senior executive leaders of North American bike OEMs. He has been instrumental in increasing the sales and brand presence of brands including Hutchinson, Shimano, Hayes, Felt Bicycles, Rossignol Group.
Among his career highlights include leading international sales divisions focused on opening new markets and growing international distribution channel, Adam’s initial concentration at ASI is to strengthen its partnerships in the eBike and eScooter application of its eMobility controllers.
Keynote name:
Your Brand, Your Ride, Your Way. Creating the Ride Synonymous With Your Brand
Keynote description:
As more and more eBike brands and models enter the marketplace, OEMs increasingly are looking for new ways to create a ride experience emblematic of their brand. Adam will share ideas how eBike OEMs can re-take ownership of brand affinity; shifting buyer decisions away from the collective visual components but instead to the ride experience itself.
