Tomi Viiala is a Co CEO at MyStromer AG and since 2014 in the company. Stromer is the global market leader for speed Pedelec bikes and based in Switzerland. Company was found in 2009 and since 2018 all the Stromer bikes are produced in Switzerland. Stromer has worldwide about 500 Stromer retailers in over 20 countries in Europe, North America and middle east. Since June Stromer bought as well the premium e-bike brand Desiknio from Spain to cover as well the 25 km/h range market. Stromer sees himself as a mobility provider and builds up his own eco system for their customers. Since 2014 we were the first brand with a fully connected bike. Stromer’s unique selling propositions are Design, Range, Power, Connectivity and Safety. 68 Mio km were driven in 2021 with Stromer bikes.

Tomi is responsible together with Dr. Karl Ludwig Kley for around 140 Stromer employee at 3 Locations, Switzerland, USA and Netherland as co CEO’s. His main focus is on Sales, Marketing, Quality Management, Retail Support and USA and Netherland Office and for their new additional brand from Spain Desiknio with 7 employees. They want implement a new way of leadership style and work closely together with their created management team.

Tom is a visionary strategist and corporate athlete creating innovative and pioneering campaigns for new and expanding markets, identifying and delivering maximum ROI in product and geographical opportunities through fast-forward, high-energy momentum.
Global sales and marketing powerhouse leveraging accomplished background as a professional athlete to identify and tap into global revenue potential. Creative and innovative approach to product marketing, positioning brands globally, creating explosive market share expansion. Built new markets and revived stagnant sales across Asia and Europe through product positioning, marketing strategy and sales leadership despite intensely competitive markets.
Equal balance of risk-taking with logical and rational leadership style, inspiring teams while building high-performing teams unafraid of process change and organizational redesign.
Agile leader with a multicultural, global perspective, speaks 6 languages and having lived across Switzerland, USA, Spain, and Finland, harnessing cultural understanding.