Speaker bio:
Stefan Ytterborn is the founder and CEO of CAKE, the Swedish maker of premium lightweight electric motorcycles. Stefan has a long background as an entrepreneur, promoter, and strategist within contemporary and industrial design and communication, covering all segments of the value chain when being responsible for developing more than 2,000 consumer products. CAKE combines all of Stefan’s experiences with interests that matter to him and that he is passionate about. Previous to CAKE, he founded and led the leading ski and cycling protection brand POC.
Keynote name:
Revolutionizing Mobility: A Conversation with Stefan Ytterborn
Keynote description:
In this insightful interview, join us as we explore the innovative world of electric bicycles with Stefan Ytterborn, the visionary founder and CEO of CAKE, and Stefan Ceman, host of the Ebike Future Conference. Discover the unique perspectives on the evolution of e-bikes, the challenges of sustainable business growth, and the future of eco-friendly transportation. This conversation also delves into the strategies for scaling up while maintaining quality service and innovation in a rapidly evolving market.
