Roland Riedel is a Director of Advanced Development at Brose Group.

After experience in aviation and more than 20 years in the automotive industry, he can summarize his experiences like this.
The transformation of mobility, but also the question of energy in Europe and the world, presents them with new challenges that, in his opinion, can only be solved in a cross-sectoral approach.

For example, electric mobility is only popular with the general public in combination with convenient charging planning and the coordinated availability of free stations.
How important are the parameters range and charging speed when using BEVs over long distances?
Even an electric vehicle will be parked unused for 23 hours a day without changing user behavior. What use can we draw systematically from the vehicle battery?
How can e-bikes be integrated into daily mobility all year round?
What requirements must be met so that cargo bikes in urban centers can represent the mobility of a family?

He says: “I am an engineer. The answers to the above questions will not be found from a purely technical point of view. This requires a holistic view from the user perspective.”

In recent years he has been able to work intensively with designers who have significantly shaped his perspective and experience with regard to user-centric approaches.

With a holistic perspective and optimization, they will master the challenges of the future.