Rafael Gil-Pérez (Andorra) is Brand Manager and member of the Board of Directors at Forestal in Andorra. Having joined this ambitious project from the early beginning, he is responsible for the creation of the Forestal Brand regarding its identity within all its mission, vision, values and philosophy, as well as defining the brand´s positioning in the market. Today Forestal is being recognised as benchmark for innovation in the high-performance bike scene due to its “all made in-house” premise as well as for the technologies being developed by its Team. He has a good experience in the bike industry as he used to work both for the Product and Marketing for another recognised bike brand. Rafael (Rafa) is an Engineer who shifted towards the business world and obtained Masters’ Degree in both Marketing and Product Management. He still collaborates with the Business Schools he used to study by participating as a teacher in MBA’s and Executives.