In my keynote, I will delve into the crucial role of public stakeholders in nurturing and advancing the green and sustainable mobility sector, with a particular emphasis on startups. The presentation will cover the following key aspects: Public Policy and Regulation: Understanding how government policies and regulations can create a conducive environment for green and sustainable mobility startups to thrive. This includes discussion on subsidies, tax incentives, and favorable regulatory frameworks. Infrastructure Development: Exploring the importance of developing robust infrastructure that supports the growth of sustainable mobility, such as charging stations for electric vehicles and safe cycling lanes for eBikes. Public-Private Partnerships: Highlighting successful examples of Public-Private Partnerships that have accelerated the growth of green mobility startups, and discussing how such collaborations can be fostered and scaled. Investment and Funding Opportunities: Shedding light on how public funds can be effectively channeled to support innovative startups in the green mobility sector, including grants, venture capital, and other financing mechanisms. Education and Awareness: Discussing the role of public stakeholders in educating the public about the benefits of green and sustainable mobility solutions, and how this awareness can drive demand and adoption.