Jonathon Nunan is an Australia’s Leading Cycling & Mobility Industries Specialist Market Expert at Better Bike Business.

After nearly two decades working for leading cycling brands, distributors and retailers in the UK and Australia, he has developed a full tool-belt of knowledge and expertise – including; distribution negotiation and liaison; market opportunity and competitor analysis; price and margin structuring; ranging and sales strategy; sales team management; sales & marcomms strategy; event and athlete sponsorship; product development and more.

As well as consulting to leading brands, distributors and retailers in the cycling industry, Jonathon is a regular contributor to industry publications such as Bicycling Trade, Bicycle Industry News and Bike Roar.