Speaker bio:
Jiri has 10+ years of experience in senior marketing positions. In late 2020, he co-founded Posedla, a cycling tech company with a mission to change how customers choose their cycling components through mass customization and additive manufacturing. Fast forward into 2023, the company has customers in 35 markets world-wide and its hero product Joyseat is the first and only custom 3D printed cycling saddle on the global market.
Keynote name:
Is Customization Finally Reaching an Everyday Cyclist?
Keynote description:
In a world where mass-produced cycling products are the norm, is there a place for customization? Absolutely. With advances in technology and manufacturing, it is now possible for everyday cyclists to create made-to-measure products that fit their specific needs. In this keynote, we will explore the world of mass customization in the cycling industry, with a focus on bespoke products and ergonomics. We will look at how cyclists can benefit from having products that are tailored to their unique body and riding style. We will also discuss the challenges and opportunities of mass customization, and how it is changing the way we think about cycling products.
