Jakob Entholzer is project coordinator for shared mobility at Wiener Linien. He is responsible for planning and developing the integrated bikesharing system (WienMobil Rad) and the e-carsharing fleet (WienMobil Auto) in Vienna. Coming from a background in spatial and urban planning his goals are to improve the Viennese mobility market and share the idea of “sharing not owning”. As part of a team of mobility enthusiasts we try to transform the Wiener Linien from a pure public transport operator to a multimodal mobility provider.