Ed Benjamin (USA) is an Light Electric Vehicle industry expert, founder and chairman of the LEVA – Light Electric Vehicle Association, and other organizations. He is a veteran of the USA bicycle industry, who is traveling more than 200 days per year to visit factories, retailers, distributors and consumers. Ed has extensive experience in product development and sourcing from all over the World. Ed also participates as a speaker at international LEV related conferences in the EU, USA, and Asia. He owned 4 retail bicycle shops in Florida. After falling in love with his first electric bike, he Launched a 26 year career consulting in electric bikes and their components. He is also teaching people to become Electric Bike Certified Technicians.