A 30-Year history within the Cycling Industry with an understanding of (and firsthand experience in) Bicycle Retailer challenges, responsibilities and motivations of Sales Representatives, the creation of Digital Commerce UI/UX procedures, the importance of Brand Management and responsibilities of Directors to implement effective strategies.

I am an absolute advocate for all-things-bicycle.

At Yamaha, responsible for the direction of Yamaha Power Assist Bicycle sales channel, the bicycle product planning strategy, our commerce marketing innovations, and the expansion of the business domains.