Robert J. Margevicius is Executive Vice President of Specialized Bicycle Components. A Morgan Hill, CA, based importer, distributor and manufacturer of bicycles and accessories. He leads the Specialized’s Asian Operations as well as strategic planning, product sourcing, product development and supplier relations. For 28 years he has been integral to the global growth at Specialized.

He was formerly President at Service Cycle Bicycle Corporation, a leading importer of Mongoose juvenile and adult bicycles. Robert joined Service Cycle Bicycle in 1986 and was responsible for the re-organization of the company’s product development, marketing and sales operations. Robert started his bicycle industry career in 1979 as the Vice President of Purchasing and Marketing for West Coast Cycle Supply, the designer, importer and distributor of Nishiki, Azuki, Cycle Pro and Haro bicycles. He received his BS from the La Salle University in political science and economics, Philadelphia Pa, is a Stanford MBA graduate and Wharton EDP graduate.

Robert is former USA Cycling team member, professional cyclist, and currently a very active cyclist, runner, swimmer and triathlete. He currently serves on several industry and corporate Board of Directors. Robert also serves as a USA Industry Trade Advisor to the Secretary of Commerce and the USA Trade Ambassador. In March of 2019, he was granted honorary Taichung, Taiwan citizenship for his contribution to the Taiwan bicycle industry.