Noted as one of the “Premier trend-spotters and marketers in youth and urban culture,” BJ Birtwell, has distinguished himself as a highly regarded thought leader in content, events, social media, and non-traditional advertising strategy and tactics. For the past 15 years, Birtwell has planned and managed major marketing initiatives for Fortune 200 brands and creatively restructured how they approach their intended audiences within today’s noisy media environment. Birtwell has appeared numerous times in major media outlets including The Wall Street Journal, NY Times, and Newsweek, as well as voted as one of the Top 5 Youth Marketing Minds by Youth Research Partners. Birtwell has also served as Executive Producer for over 200 hours of Television Programming airing on Discovery, NBC and Fox.