Currently globally responsible as Marketing Manager of the Shimano-owned brand “PRO.”
Alexa (Netherlands) is passionate about the cycling industry and growing brands. She is a connector and strategic thinker. She prefers longterm strategic business goals rather than quick wins but she has sufficient experience in knowing when to opt for the latter.
Her 360degree work experience within the cycling & sports industry over the past 15years has afforded her the ability to understand & navigate most industry environments and produce results for any brand and team. She is passionate about women’s cycling and and a strong advocate for ensuring opportunities for women within cycling.
She believes in a strong business culture centered around integrity, equality, efficient planning & teamwork and take great pride in seeing her team succeed.
In closing, she looks forward to connecting professionally with you.