CAKE is a Swedish company, derived from a passion for gravity sports and the vision of Stefan Ytterborn, a global success with POC and over three decades of being an influential force in design, product development, and communication. From the inception, the aim was clear: develop high-quality performance products that would inspire a shift to a zero-emission society, combining excitement with responsibility. Over 200+ Innovation and Design awards later, such as Red Dot and IF Design Awards, speak volumes but in subtle tones about the monumental strides in our mission. Light, quiet, and clean—these aren’t just adjectives, but a mantra that took shape in January 2018 with the unveiling of our first model, Kalk.

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