The E–Bike market is becoming saturated with a bunch of cheaply-made bikes shoved into the marketplace by no-name brands that will disappear 2 months later. Tons of quality control issues. Brake issues. Motor issues. Damaged packaging issues. Most E–Bikes use the same components across brands and makes/models, so let’s talk about how to make an affordable bike that doesn’t suck in some regard, and how to set realistic expectations for real-world usage specs in your marketing. This presentation clearly explains what the average consumer wants…. and wants to know before clicking “Add to Cart” and “Proceed to Checkout”.