Duilly is the CEO and Founder of BikeHero and Veloseguro.

BikeHero is changing the way the bicycle industry and customers connect and interact.

BikeHero’s Smart Serial Number Technology™ connects customers and products so that brands can trace product lifecycle, gathering information on products, consumption, and retail activities for strategic business inputs.

Through a better, easy-to-use, and user-friendly digital experience we support bicycle brands to solve sensitive issues like counterfeiting and smuggling, adding an extra technology layer to the standard serial number.

Veloseguro is a digital insurance broker recognized for its pioneering spirit and high service rating, with a score of 5.0 out of 5.0 from over 850 Google reviews.

Veloseguro is among the most respected companies in the Brazilian insurance industry, and today acts as a consultant for insurers and brands operating in the bicycle industry and holds a portfolio of around 10% of all insurance production in the country.